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PRESTON MCCLELLAN
ATHLETE BRANDING | SOCIAL MEDIA | DIGITAL MARKETING
"Make a decision, and then work to make it the right decision."
CUSTOM MARKETING, SOCIAL, AND DIGITAL SOLUTIONS
TAKE THE NEXT STEP IN GROWING YOUR BRAND & CONTENT STRATEGY.
I have more than a dozen years of social media strategy experience. I know what works on each platform, and I'm here to design a custom-made strategy for your brand. I'll give you specific, tactical tips on each platform, direction on what types of media/creative pieces perform best, and what other creative actions you can take to grow your accounts.
Questions on social media, athlete marketing, or anything else? Email me at Preston.McClellan@gmail.com or start a chat.
MY WORK HISTORY
- Oversee all content strategy for 500+ PGA TOUR Athletes
- Direct team of seven that produces hundreds of creative media assets weekly
- Manage relationships directly with Facebook, Twitter, Instagram, Tik Tok, etc.
- Grew total PGA TOUR player social media following more than 40 million
- Led creation and execution of the PGA TOUR's first Influencer Marketing program
- Developed and maintained relationships with hundreds of celebrities, athletes, and influencers
- Oversaw all Brand Creative and Advertising for the PGA TOUR
- Designed influencer marketing programs to execute at PGA TOUR events to drive awareness and ticket sales
- Launched the PGA TOUR's relationship with opendorse in late 2016
- Designed the initial PGA TOUR Player Content program - Worked with PGA TOUR athletes to onboard them onto social media platforms like Facebook, Twitter, and Instagram.
- Client deliverables and reporting
- Integration across all 3 departments within Navigate
- Presentations: work with CEO and rest of team to drive the creation of presentations for speaking engagements, both graphically and content-wise.
- Development and execution of social media strategy and overall management of social media channels: Twitter, LinkedIn, Facebook, Pinterest, etc.
PGA TOUR
MEMPHIS
GRIZZLIES
- Worked with Athletic Media Relations Department in various sports
- Social media for @OhioBobcats, @OhioFootball, and Facebook pages
- Started the department's Instagram account
- Main creative director behind the digital side of Ohio Sports Administration
- Social media content creation and curation
- All graphic design needs for the Center (print and digital)
- Content creation/design/distribution of newsletter sent out to 1,300+ alumni
- Served as the athletic media relations primary contact for volleyball and men's and women's golf
- Started Facebook, Twitter, and Instagram accounts for every sport from 2009-2012 and managed department's presence
- Coordinated interviews between media and student athletes - Direct all content (writing, video, photography) for volleyball, golf, and rifle for www.gotigersgo.com
- Assist media relations staff in preparation for the first round of the NBA Playoffs
- Put together media packets and credentials for visiting and local media as well as the opposing team personnel - Assist in the supervision of a game night staff of interns
- Post game notes and quotes
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