PRESTON MCCLELLAN

ATHLETE BRANDING    |    SOCIAL MEDIA     |    DIGITAL MARKETING

"Make a decision, and then work to make it the right decision."

CUSTOM MARKETING, SOCIAL, AND DIGITAL SOLUTIONS

TAKE THE NEXT STEP IN GROWING YOUR BRAND & CONTENT STRATEGY. 

I have more than a dozen years of social media strategy experience. I know what works on each platform, and I'm here to design a custom-made strategy for your brand. I'll give you specific, tactical tips on each platform, direction on what types of media/creative pieces perform best, and what other creative actions you can take to grow your accounts. 

Questions on social media, athlete marketing, or anything else? Email me at Preston.McClellan@gmail.com or start a chat.

MY WORK HISTORY

I currently serve as the Director of Player Content + Strategy at the PGA TOUR. My past work includes brands and companies such as ESPN, University of Memphis, Memphis Grizzlies, and the Columbus Blue Jackets. I've worked with athletes like Rory McIlroy, Bubba Watson, Marc Gasol, and many more. I also work with more than a dozen IFBB professional bodybuilders on branding and social media strategy.

800px-PGA_Tour_logo.svg.png

PGA
TOUR

- Oversee all content strategy for 500+ PGA TOUR Athletes
- Direct team of seven that produces hundreds of creative media assets weekly
- Manage relationships directly with Facebook, Twitter, Instagram, Tik Tok, etc.
- Grew total PGA TOUR player social media following more than 40 million
- Led creation and execution of the PGA TOUR's first Influencer Marketing program
- Developed and maintained relationships with hundreds of celebrities, athletes, and influencers
- Oversaw all Brand Creative and Advertising for the PGA TOUR
- Designed influencer marketing programs to execute at PGA TOUR events to drive awareness and ticket sales
- Launched the PGA TOUR's relationship with opendorse in late 2016
- Designed the initial PGA TOUR Player Content program - Worked with PGA TOUR athletes to onboard them onto social media platforms like Facebook, Twitter, and Instagram.

1597081150626.jpeg

- Client deliverables and reporting
- Integration across all 3 departments within Navigate
- Presentations: work with CEO and rest of team to drive the creation of presentations for speaking engagements, both graphically and content-wise.
- Development and execution of social media strategy and overall management of social media channels: Twitter, LinkedIn, Facebook, Pinterest, etc.

PGA TOUR

NAVIGATE
RESEARCH

1024px-Ohio_Bobcats_logo.svg.png

- Worked with Athletic Media Relations Department in various sports
- Social media for @OhioBobcats, @OhioFootball, and Facebook pages
- Started the department's Instagram account
- Main creative director behind the digital side of Ohio Sports Administration
- Social media content creation and curation
- All graphic design needs for the Center (print and digital)
- Content creation/design/distribution of newsletter sent out to 1,300+ alumni

OHIO
BOBCATS

Memphis_Tigers_logo.png

- Served as the athletic media relations primary contact for volleyball and men's and women's golf
- Started Facebook, Twitter, and Instagram accounts for every sport from 2009-2012 and managed department's presence
- Coordinated interviews between media and student athletes - Direct all content (writing, video, photography) for volleyball, golf, and rifle for www.gotigersgo.com

MEMPHIS 
TIGERS

800px-Memphis_Grizzlies.svg.png

- Assist media relations staff in preparation for the first round of the NBA Playoffs
- Put together media packets and credentials for visiting and local media as well as the opposing team personnel - Assist in the supervision of a game night staff of interns
- Post game notes and quotes

MEMPHIS 
GRIZZLIES

CONTACT

  • LinkedIn
  • Twitter
  • Instagram