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Stay up-to-date on updates from major platforms like Facebook, Twitter, Instagram, and Tik Tok. These companies are always rolling out new features and making tweaks to their algorithms. I'll keep you updated on what's working best. 

I'll feature weekly activations where athletes feature good paid and organic content. As professional athletes expand their content capabilities and NIL rolls out in college, there is more opportunity than ever for athletes to monetize their social platforms. I'll keep you updated on what's working in this space.